The legalization of cannabis in several American states has changed the retail landscape. CBD consumer products are making it big because of their medicinal benefits and legit status. Things look bright ahead as the government works on streamlining laws surrounding the legalization of CBD. However, promoting these products on major advertising channels is still tricky because they come in a grey area.
Expect some complications while promoting your brand on Google, Facebook, Instagram, and more. Most platforms continue to have strict policies regarding paid advertisements for CBD products and brands. But you cannot let these restrictions keep you from propagating your brand in the competitive landscape. Fortunately, there are legit ways to strengthen your online presence without going on the wrong side of the law. Let us share the best ones with you.
Strengthen your website with clean SEO
SEO is perhaps the best way to strengthen any brand's online presence, and CBD businesses are not an exception. Although SEO takes time and effort, the results are good enough to bring visibility, reach, and trust to your business. You have to take up consistent CBD link building as a part of your online outreach plan. Investing in quality backlinks leads to a strong link profile that takes your brand to the top of search rankings.
Building them relentlessly enables your website to stay on the top for the long haul. Potential buyers are more likely to check your website when they see it among the leaders. Moreover, they probably want to buy from the topmost brands because being there denotes trust. The best part is that you need not worry about breaking the branding rules with this legit strategy.
Build a robust affiliate network
Collaborating with affiliate marketers is an excellent idea, as these professionals propagate your CBD products without even you having to lift a finger. It is a legit strategy, so you can go ahead without thinking twice. Moreover, it is one of the low-risk methods of driving qualified traffic for your business.
You only have to pay performance-based fees to your affiliate partner. It is calculated as a percentage of sales, so you pay only as much as you earn. Most CBD brands rely on this tactic, and missing out on it is not a choice if you want to extend your reach in the niche market.
Leverage influencer outreach
Leveraging influencer outreach is another tried and tested measure to promote CBD brands. It is among the most popular digital strategies because it offers extensive reach with little effort. Not surprisingly, big and small brands are more than keen on allocating a significant part of their marketing budget to influencers.
With this strategy, CBD brands can bypass advertising restrictions on platforms like Facebook and Instagram. They get to tap directly into the organic following of influencers. Moreover, they can reach a wider audience and compel them to buy through the influencer's recommendation. However, everything boils down to choosing the right influencer to ensure relevance and a strong brand fit.
Educate with quality content
Education is an integral element of CBD branding, and it will continue to go strong in the future. Even as CBD gains legal status, buyers still have some apprehension regarding trying new brands and products. Doing your bit to generate awareness with education goes a long way in strengthening relationships in the long run. Consider posting informative articles and blog posts on your website.
Genuine product descriptions and web content help you gain the trust of the audience. You can go the extra mile with guest blogging on niche-relevant sites. These posts are as good as being endorsed by a third party that publishes your content. Moreover, guest blogging is a powerful white hat link building tactic CBD brands can rely on. Check high-quality authoritative placements to publish your posts and get the best benefits from them.
Utilize email marketing
Email marketing is another branding measure you cannot overlook when it comes to promoting your CBD brand. It is an excellent approach for businesses that cannot go all out with advertising because of the legal restrictions. You can rely on personalized emails to get audience attention, convert them, and hook them for the long haul.
Personalization of emails requires creative thinking, but there are endless ideas to explore. You can send deals and coupons to first-time shoppers, share offers and referral bonuses with loyal buyers, and entice them with custom product recommendations matching their expectations. A little creativity and effort are enough to bolster customer relationships and retention.
CBD branding sounds tricky as you have to find ways to be visible and extend your outreach without breaking the regulations. Luckily, the online space offers several opportunities to get the best of both worlds. Try these legit ideas to set your brand apart and beat the competitors in the race.
